Operating advisory for founder led companies
The company outgrew the way you run it.
You passed $50 million and you are in more decisions than you were at $10 million. The last two senior hires did not fix it. Nothing is on fire, and nothing runs without you.
A real example: one client's scorecard in week three. A consumer company at $85 million, April 2026
STRATEGIC FRAME
3
FIXED FIRST
FOUNDER LAYER
4
LEADERSHIP SPINE
4
OPERATING CADENCE
7
PROCESS SPINE
7
MEASUREMENT LOOP
4
The meetings ran well and the processes were written down. Strategy was the constraint, and because every element below depends on it, it was fixed first. Five months later the company is tracking to $250 million.
Who it is for
Founder led companies from $50 million up, any industry, where the business still runs through the founder. Below $50 million a good fractional operator will serve you better and cheaper, and I will say so on the call.
Who you are talking to
Thirty years as a senior executive, the last of it as Chief Operating Officer of a publicly traded company with 100 business units and 15,000 people. One person, by design. You are never handed to anyone else.
The result
$85M tracking to $250M
A founder led consumer company, already growing fast when I arrived. The growth was theirs. What they hired me to build was the spine underneath it: the leadership structure, the operating cadence, and the systems that let a business that size hold together without running through the founders. Six months in, they expanded the engagement.
In a market full of executive coaches who do not have the operating experience the job requires, Bob has it in spades. There is no downside to calling him.
Kelly Thooft, Chief Financial Officer
There is a night and day difference between the way I manage my team now and how I operated before working with him.
Sam Queen, Chief Revenue Officer, Sendblue
Thomas Geib, founder of a community of founders, on what changed in how he hires and how he holds a team to account since we started working together. One and a half minutes.
Thomas Geib, Founder, The Entrepreneur House
The first thirty minutes
I ask six questions. None of them can be answered with a yes.
Each one produces a name or a number, and the name or the number is what tells me where the company actually stands. The first one you cannot answer is usually the real problem, whatever the loudest symptom says. All six are on one page, with what each answer has told me inside companies at your size.
What happens next
Thirty minutes, no pitch. I ask about the last decision that had to wait for you, and you leave knowing which of the six is the constraint, and whether or not we work together.
If it is the right work, the engagement starts: $10,000 or $20,000 a month depending on the size and complexity of the company, the six elements scored with the evidence written down by week three, and a roadmap sequenced in the order that works.